On-the-Go Category Management Leadership
The longevity of your product mix matters.
E.A. Sween uses Modified Atmosphere Packaging, or M.A.P. Packaging, to slow spoilage and preserve the quality and appeal of our products.
Selecting the Right Mix of Products
Picking the right mix of on-the-go breakfast and lunch sandwich options to satisfy customers' needs is critical to category profit. Three key factors should shape your product and brand mix.
- Sales data - provides insight on what is selling or turning best and might uncover break-out items or categories.
- Industry data - highlights regional and national trends so you stock these in-demand items.
- Manufacturers - provide brand-specific insights and data on consumer needs states or trends that warrant carrying a specific item in your set.
Consumer Insights on Product Mix
E.A. Sween Company invested in consumer research to better understand consumer segments and needs. The learnings provide insights on key consumer segments to target and how to stratify your product mix for maximum profits. See the full product mix for providing food for people on-the-go.
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Good, Better, Best Product Mix Captures Three Key Consumer Targets
Offering the right mix of products to reach a cross-section of consumers is important for your business. Consider a good, better and best product mix to reach multiple consumer targets and to provide variety for consumers.
Maximize Your Profit Margin
Sales data shows that following a Good-Better-Best strategy brings increased sales and profits. You’ll capture sales with a wide variety of consumers. In addition, offer a mix of cold and hot options to further refine your mix. Some consumers in a rush prefer to grab a hot item and eat on the run. Others prefer cold options to eat later or to heat up in another location.
Offering items to meet the needs of the following three primary consumer buyer profiles provides a guide for establishing the right mix of products.
"Good" Offering for the Indifferent Fast Fueler
This group includes those hardworking blue-collar trade workers that need to eat and don't need much fuss. They are looking for something quick and easy to grab. Food is a necessity, and they tend to go for the basics. Good food at a good price is their motto.
E.A. Sween’s heritage brand, Deli Express®, and San Luis® burritos deliver great taste at a great value. Consumers know they’ll get a delicious sandwich or burrito made with quality meats, cheeses, tortillas and breads.
"Better" Offering for the Food-Loving Fueler
These consumers love to eat and love variety. They look for flavor and quality ingredients to satisfy their taste buds and fill them up until their next stop. Most are younger, live in urban or suburban areas, and have some post-secondary education.
E.A. Sween’s flavor-filled Market Sandwich® breakfast and lunch items are just what this customer craves! Providing exciting flavors, breads and meats take eating on-the-go to a new level.
"Best" Offering for the Health Seeking Fueler
This consumer is always on-the-go, often with children in tow. They look for premium or healthier items to keep them going throughout the day. Often, they grab a morning coffee, afternoon snacks and quick easy lunches to help them plow through the workday.
EA Sween's Market Artisan sandwiches are packaged in clear plastic wrap allowing for product visibility and giving them an in-store-made look. Market Sandwich offers exciting, taste-forward flavors with premium meats, cheeses, sauces and bread options.
